CLEMENT rums are innovating once again. The company has tasked packaging design firm LINEA with creating the first premium white rum, COLONNE CREOLE. This new edition pays tribute to one of the manufacturing secrets of CLEMENT rums, the “Colonne Créole”, a small distillation column dating back to the middle of the last century. Packaged for the very first time in a carafe, COLONNE CREOLE bears all the hallmarks of excellence as befits such an outstanding rum. The copper cork has a green lining at the top, in a reinterpretation of the authentic “Colonne Créole” still.  The printed label is in metallized copper paper. Tasteful, elegant and immediately identifiable, it clearly shows the level of quality of this small-scale production. The natural clarity of this premium white rum shows through thanks to the transparency of the silk-screen décor on the back of the carafe, which is also an illustration in the style of the distillation column, accompanied by a handwritten text outlining the history of this rum with its atypical manufacturing process.

customer: CLEMENT


linea design manager: VINCENT
illustrator: VINCENT
developer: CÉDRIC