CLEMENT Rums has hired LINEA packaging design agency for releasing their yearly edition « CANNE BLEUE » – 2014 MILLESIME. Dressed with a retractable sleeve and a turning decor, the decanter gets to be the favorite support of the « CANNE BLEUE ». The whole bottle reveals patches of purplish-blue metallic colors. The experience goes far beyond thanks to a tactile varnish coating repeating the asperities of the « blue cane ». At the back of the bottle, we can see the inside thanks to a decal system. Among other things, this transparency unveils the very heart of the brand, namely the famous sugar cane from now on and the Clément House. Through this new limited edition, the brand is renewing its innovative capacities, while merging three innovative technologies for the first time.
PRODEXTRAPACK – DESIGN AWARD