Observing all the activities in the luxury Categories, professional publications and trade events.
Selecting and analysing different information, putting it into perspective thanks to our experts in semiotics, strategic marketing, brand and product design, communication.
These PANORAMAS have been developed to help brands to streamline or to specify their strategies, to help them to control x events and of course, anticipate them.
Our specialists exchange concepts, share their experiences and confront their points of view on various key current topics and issues.
LOOK & FEEL est un outil de veille concurrentiel quotidien, construit sur une observation du design de communication des marques influentes, aussi bien par leur notoriété que par leur capacité à innover et surprendre.
How to constitute your uniqueness?
You get your uniqueness from indisputable codes of recognition. Our expertise in semiotics highlights these signs and allows decrypting their meaning.
Our semiotic studies are cross-functional to the expression fields of your brand to ensure it conveys the desired positioning and remain in correlation with the target audience.
How to identify the strategic potential of a brand?
Identifying and enhancing the anchoring elements that are sufficiently differentiating to build an original and impactful brand vision.
Formulating positions, creating a unique experience to assert the brand while keeping in mind to remain very clear, relevant, coherent and distinctive.
story-telling & naming
How to make sense and be common sense?
Relying on inherent brand qualities to give it credit and thus differentiate from the competition and connect with targeted audiences.
Building an imaginary environment, an expression territory through meaningful and relevant attributes.
& Graphic design
How to make packaging design convey emotions and experiences?
POINT OF SALE
TO EXTEND THE BRAND EXPERIENCE THROUGH ITS SCENARIZATION AND ITS DEDICATED GESTURE.
INNOVATION & DEVELOPMENT
Our unique industrial proximity allows us to be constantly at the forefront of innovation. We like to challenge our partners to push back technical limits and offer you original creations.
We are concerned with meeting your requests to the best of our ability in terms of feasibility and prices, so we are in constant discussion with our partners. We are aware that each project is different, so our offer ranges from customized to large-series solutions.