In Martinique, l’Habitation CLÉMENT constantly renews the lines of the appellation! Latest innovation to date: the SECRETS DE FÛTS range in three versions (‘Gourmand’, ‘Riche’ and ‘Boisé’). As you will have understood, the trio revisits the barrel in three different ways. Cellar Master Robert Peronet proposes to introduce us to the unsuspected virtues of the cask. Small casks to accelerate the ageing of the eaux-de-vie and magnify their intensity… Casks immersed in water before toasting in order to extract a maximum of aromatic compounds… Or casks that have been gently and long toasted in order to extract the silkiest aromas… In short, as soon as we took the brief our taste buds were on the alert! We had the pleasure of accompanying CLÉMENT rums on the design of this triptych. Reserved for the CHR (Café – Hotel – Restaurant) circuit, we wanted to bring out the technicality of these old rums while offering a simplified reading of their particularity. The result: a fair graphic balance between the traditional hierarchical structure of the contents and an illustrative, uncomplicated and didactic work. Each package is built according to the same principle to offer a unit of range. A wood textured colour band implements the specificity of each quality. Finally, a leaflet completes the packaging. It details with precision (and in images) the treatment of each barrel. In view of the success of this collection, a new edition is now available for mass distribution. To be continued…

Customer: RHUM CLEMENT
Product: SECRETS DE FÛTS (GOURMAND, BOISÉ, RICHE)
Market: INTERNATIONAL

 

Works: DESIGN PACKAGING
Design manager: NATHALIE
Designer: NICOLAS, ANNE

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