This year, Rhum CLEMENT has shown great imagination in the creation of the new vintage CANNE BLEUE… LINEA Agency delivers a brand-new experience for this fifth consecutive edition! The most innovative brand of Martinique is transgressive and underground and raises tattooing to the rank of works of art. For the first time, the bottle is entirely covered with a white sleeve with Old School blue ink tattoos. The patterns reveal the universe of Rhum CLEMENT and show a seamless tattoo combining the local flora to mixology or iconic elements of the distillery. The bottle cap has been customized and offers 5 different patterns. For the launching of this 2018 edition, the bottle is presented in a cotton bag depicting the same pattern… And to go further, temporary tattooing boards have been created in the same style.

customer: RHUM CLEMENT
product: CANNE BLEUE – MILLÉSIME 2018
market: INTERNATIONAL

 

linea design manager: NATHALIE
designer: ANNE

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