LE QUART D’HEURE CHARENTAIS

Summer will be hot… But don’t worry… DOMAINE DE GARANCILLE has planned everything by launching its rosé « made in Charente », a totally laid-back fresh wine. LINEA – the packaging design agency from the Spirits Valley – created this rosé, from naming to labelling Decoding. LE QUART D’HEURE CHARENTAIS is above all a wine that we take the time to drink between friends. The labelling is humorous and reveals the emblem of the Charente region: a snail, referred as a « cagouille » in the local language… A selective varnish highlights the slime the snail left over the entire width of the label. Funny, simple and effective, that was all it took to raise attention to this thirst-quenching wine.