Wishing to modernize their packaging identity, CHATEAU DU BREUIL Calvados asked LINEA Agency to re-work all their labels. Atypical, with a unique identity and clearly differentiated, the bottle shape has been kept to establish its originality and the authenticity of the brand. It was agreed that thought should be given to the labels identity. The construction of the label allows a better identification of the range segments (entry level, the different age levels and special cuvées). The labels are now more modern and sophisticated. The space dedicated to the « Château » and its illustrative element have been revised and the iconography has become more statutory and sophisticated. A white material paper also reaffirms the modernity of the brand. As such, each product has been given wider and more impactful shades. Lastly, the new labels applied to the different age levels show the culture and features of Normandy through the reinterpretation of local elements like the traditional architecture of the half-timbered houses.