As warmer weather returns, DOMAINE DE GARANCILLE has entrusted LINEA packaging design agency with the creation of a new wine range for relaxed and friendly consumption. COTEAU DE TRAVIOLE wines are reserved for the French market and more particularly for the Atlantic coast. They have been named after a fictive location. This amusing and humorous new brand is inspired from the local dialect of the Charentes region but its name remains understandable for all. The labelling is distinguished from traditional conventions to gain modernity. It has, besides, been treated so as to develop an effective, easily remembered and identity building imaginary impact. The label has deliberately been cut askew. The same has been done with the compulsory statements which are negligently piled up one on top of the other. Every detail of this labelling is thus an allusion to its deliberately cheeky concept.
COTEAU DE TRAVIOLE
customer: DOMAINE DE GARANCILLE
product: COTEAU DE TRAVIOLE
strategy: CÉDRIC, CÉDRIC, VINCENT
linea design manager: CAROLE
- Category: Works