For the 7th year in a row, Clément rums have placed their trust in us to create their emblematic Canne Bleue bottle. This year, the bottle has been given a vintage look. Glass embossing (in the form of fine ridges) has been added to give it character and elegance. The glass has been tinted in an intense shade of blue. The lower part of the bottle is stamped with the word « Martinique » in a nod to the rum’s origins. The labelling is entirely on a metallic base. This gives it beautiful depth. The main label is discreetly enhanced by a leaf-inspired brushed effect. The bottle is topped by an engraved blue metal stopper. For this anniversary edition, an aged rum accompanies the launch.

Customer: RHUM CLEMENT
Product: CANNE BLEUE 2020, 20th ANNIVERSARY
Market: INTERNATIONAL

 

Works: DESIGN PACKAGING
Design manager: NATHALIE
Designer: VINCENT, CAROLE, ANNE

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