As LA BELLE CABRESSE labelling did not suit any more the image of his rum, LINEA – the Packaging Design Agency from the Spirits Valley – revamped it totally. The French Guiana rum labelling has been updated and gained in modernity and freshness while keeping its traditional and accessible dimension. Blue-lagoon is now the identity colour and La Belle Cabresse has been personified through a gouache illustration which is a representation of the young Guianese woman. All the traditional codes have been kept in a more contemporary approach.

customer : RHUMERIE SAINT MAURICE
product : LA BELLE CABRESSE
market : INTERNATIONAL

 

linea design manager : CAROLE
designer : VINCENT
illustrator : CLÉMENTINE