Supported by LINEA, the design agency from the Spirits Valley, MAISON FERRAND reworked the identity of CLAUDE CHATELIER’s range. Taking a traditional approach, the work focused on modernisation and upgrading of this brand that pays tribute to the first eaux-de-vie born on the west coast on the hands of the monks, historical owners of the art of distillation. The whole range is modern and attractive, and still maintains the comforting and traditional attributes specific to this class of spirits.
CLAUDE CHATELIER
customer: MAISON FERRAND
product: COGNACS CLAUDE CHATELIER
market: INTERNATIONAL
linea design manager: NATHALIE
design: JEAN-PHILIPPE
development: ANNE
- Category: Works