A range of liqueurs made in France by Maison FERRAND are produced from centuries-old handcrafted and family recipes. To reinvigorate and modernize the brand, LINEA, the Spirit Valley Agency, revamped all the packaging. The MATHILDE brand has been personified and becomes more accessible and empathetic. The trademark block has more impact with a more fluent and readable lettering. The labels are more palatable and focus on the natural side of the fruits as well as their simplicity. Although the brand has been totally revamped, it keeps its « former » handcrafted image with different features like a grained material paper or very vintage decorations.