The OVERLAND Group entrusted LINEA Packaging Design Agency with the task of creating its new range of wines, WINEMAKER’S RESERVE. The brand identity is modern, even timeless. It has been designed to have a lasting impact reusing the brand’s initials with a medallion shape. The range design is offensive and accessible but also relatively classic with a different colour identity for each AOC and grape variety. The label is sober and traditional. Designed in the purest tradition of French wines, it is a clear message of self-assertion aimed to Chinese consumers.