Real institution in the West Indies the Shrubb is an orange liqueur made with rum. KARUKERA distillery asked LINEA – the design agency from the Spirits Valley – to create this essential liqueur. While maintaining a traditional structure particular to the world of the KARUKERA rums, the labelling has a fresher look. This is shown by the fluorescent orange pink colour code. Simple and effective, the label is greedy and self-assured through its illustrative work.