Inspired by current consumer trends, Marquisate Domain of Sainte-Marie asked LINEA, the Spirit Valley Agency to design a whole new expression in the KARUKERA range: a premium white rum made from blue sugar cane. This testing rum at 60.3% alc/vol, soberly called « L’intense » for its exceptional wealth of flavours unveils a unique handcrafted look experience. Thought has been given to the design of a new bottle shape inspired by the brand identity. The bottle is stockier, generous and gourmand to assert its premium status. It is linked to a specific paper material – the Cane Fibre – chosen because it is produced from the bagasse (i.e. residues left after the extraction of juice from sugar cane); the label is cut randomly; the shades combine efficiency and purity; the capping is made of natural wood and the case of crafted cardboard with a rough string handle.