Encouraged by LINEA in its approach to innovation, WOLFBERGER unveils today BLACK PAPILLON, a typical wine from Alsace, totally bold and straightforward. Typical from the Alsace region, the flute shape of the bottle shows that the house is deeply attached to its roots and its wine heritage. The new, dynamic and modern label brings a whole new dimension to this exclusive edition. A powerful deer topped off with the giant bow of the traditional headdress from Alsace claims with frivolity and derision its origin and beyond its region. This real iconographic work settles definitively BLACK PAPILLON as a bold, consensual and iconoclast Alsace wine.

customer: WOLFBERGER
market: FRANCE


linea design manager: CHRISTOPHE
designer: CAROLE
illustrator: CHARLOTTE
developer: CÉDRIC