LINEA packaging design agency has been entrusted by Diageo Singapore to design a « ultra limited » edition of 400 pieces for its Singleton 40 years old Whisky.
The box reveals a selection of elegant materials, inspired from the distillation process and the ageing in wood barrels of this rare spirit. The wooden case is made of two sides with metallic borders and a leather hinge. On top is a metal plate, engraved and colored with the authentic Singleton « green ». The inside, made out of wood as well unveils the bottle, tightly maintained with a leather strap. This original edition is inspired from the maritime world, owned by Singleton whiskies new identity. The 40 years old selection communicates a perfect balance between tradition (through the warmth of wood) and modernity (through brushed aluminium).

market: CHINA


linea design manager: VINCENT
designer: CAROLE
developer: CÉDRIC