Rhum J.M. unveils TERROIR VOLCANIQUE, the latest addition to their classic collection. Coming from the volcanic slopes of Mont Pelée in Martinique, this rum is a true representation of its birthplace. The craftsmanship of this spirit is reflected in the textured paper, unpredictable label cuts, and frosted treatment of the bottle. Iconic brand attributes such as red roofs and a lush, fertile jungle are brought to the fore through illustration. The beautiful red gilding on the embossed logo adds a finessed touch of luxury to the overall presentation.