Rhum J.M Canopée is a special cuvée over 6 years old, created by Karine Lassalle, the Distillery’s Cellar Master. We are proud to have accompanied Distillerie J.M in the creation of this new and original Cuvée. Intended for marketing in Martinique and mainland France, this rum is the expression of the J.M. rums universe: craft, ethical, high-end and eco-responsible. Through this design, we express both the premium, qualitative positioning of this Rhums J.M cuvée, while at the same time working on a fully recyclable case highlighting the distillery’s unique, lush environment. To reinforce brand recognition, both the decanter and the case are decorated in the brand’s signature colors: red & green.

SPIRIPACK BRONZE AWARD
FORMES DE LUXE WINNER « WINE & SPIRITS »

Customer: RHUM J.M
Product: CUVÉE CANOPÉE
Market: FRANCE

 

Design manager: VINCENT, JEAN-PHILIPPE

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