PREMIUS is a key brand for the YVON MAU group.  The Bordeaux wine brand is widely distributed across retail channels in France and is present in numerous export markets. The redesign clearly elevates the perceived value and quality positioning of the product. The volutes framing the brand suggest gates of a Bordeaux château. The feminine treatment of decor elements is balanced with strong masculine typography, creating an overall impression of elegance and harmony.

customer: YVON MAU
product: PREMIUS
market: FRANCE


linea design manager: CHRISTOPHE
designers: CÉDRIC, BRICE
illustrator: BRICE