CAMUS Cognac entrusted LINEA with the updating of PLANAT XO range. To create a closer relationship with the brand’s roots, LINEA committed to refresh its identity and create a vintage dynamics. The logotype of over 150 years of age which is mainly based on the PLANAT packaging from the 19th Century has been modernized. The new Cognac identity associates a past know-how to modern technical processes. The bottle was totally reshaped to bring more generosity and roundness in terms of volume. No angle catches the eye; the interpretation is smooth, without any aggression. PLANAT XO Cognac is a completely innovative product which takes its roots into account.

customer: CAMUS LA GRANDE MARQUE
product: PLANAT – LA GAMME
market: INTERNATIONAL

 

linea design manager: CHRISTOPHE
designer: CÉDRIC
illustrator: PATRICK