LINEA, the Agency from the Spirit Valley, settled in the State of OAXACA in Mexico to rework the ORO DE OAXACA range, one of the best known Mescals of the region. The brand identity, the labels and the bottle have been redesigned and offer a more modern look and a premium status. The brand has kept its traditional value and its unique know-how through very specific elements. It refers in particular to the local culture reworking the Zapotec designs with paper strips. Other components highlight the Mescal authenticity and typicity, from various glass finishing elements like the representation of the agave plant on the bottle neck to the name of the House on its foot. As for the bottle, the features are stronger and the strong base softened with rounder shoulders. The ORO DE OAXACA Mezcals challenge their ambitions with a new design which is just as statutory as reassuring.