10 years after the amazing success of d’HPNOTIQ LIQUEUR, Heaven Hill group has worked together again with LINEA design agency, for its new range extension launch, HPNOTIQ SPARKLE. Investing in the US « sparkling wines » market, HPNOTIQ SPARKLE keeps however all the strong identity attributes that has built the former liqueur success. The volume and the blue color remain the brand constants.  The graphic options are pursued consistently with the product character, both bubbly and light. The product dress design, partly transparent, gives a chance to see the blue nature of the liqueur. HPNOTIQ SPARKLE is an ultimate festive product, aimed at young ladies, fan of fancy and sparkling cocktails. A target mirroring its brand Ambassador, Khloé KARDASHIAN.

customer: HEAVEN HILL
market: FRANCE


linea design manager: CHRISTOPHE
designer: CAROLE
developer: CÉDRIC