FRENCH CELLARS wine dealer now keeps three new ranges of wines simply called Cépages, AOC and AOC Réserve (vintage wines) for the Chinese market. LINEA packaging design agency is at the origin of these different creations. The initially already existing range Cépages has been redesigned so as to increase its on-shelf impact by revamping its emblem of origin. A colour code has been assigned to it in order to segment clearly each kind (white, rosé, red). The AOC range is treated with the same spirit while drawing inspiration from darker and less aggressive colours. The labelling of the AOC Reserve range is meant to be more confidential and prestigious. The labels are presented in two parts and enhanced with metal colours, gold adornments along with discrete embossing.

customer: OVERLAND
market: CHINA


linea design manager: CAROLE