After the complete overhaul of SCREECH Rums new range, the Newfoundland group NLLC entrusted LINEA Packaging Design Agency with the task of creating a limited Christmas edition. The label reveals the playful and offbeat spirit of SCREECH Rums with the famous Gingerbread man, an anthropomorphic biscuit figure made of gingerbread, from American fairy tales. The brand keeps its traditional features while embracing the graphical codes that typically characterize the Christmas season. Snow covers the top of the label, snowflakes glisten on its entire surface, the anchor is turned into candy canes and red and green colours celebrate definitely the festive spirit of Christmas.
