As leader of cider category, ECUSSON clearly states its difference. The new design supports the brand’s premium positioning, pronouncing a strong identity and a fresh, modern feel. Typography, illustration, and colour have been used to express the brand values: natural, simple, accessible, fresh, pleasurable, generous.

customer: ECUSSON
product: RANGE
market: FRANCE

 

linea design manager: CHRISTOPHE
designers: NATHALIE, CLAUDIE