As leader of cider category, ECUSSON clearly states its difference. The new design supports the brand’s premium positioning, pronouncing a strong identity and a fresh, modern feel. Typography, illustration, and colour have been used to express the brand values: natural, simple, accessible, fresh, pleasurable, generous.
ECUSSON – CIDER RANGE
linea design manager: CHRISTOPHE
designers: NATHALIE, CLAUDIE
- Category: Works