Wishing to enhance the packaging of its VSOP Borderies (Single Estate) cognac, the Camus family has entrusted us with the creation of a secondary packaging. We designed two different options to adapt to the brand’s distribution networks. For the traditional distribution channel, we have put on a cardboard case. Its embossed, delicate and feminine decorations and the colour palette are inspired by the label. A metallic hot-stamp element revives the whole composition while the well balanced marketing content is inspired by the “whiskies” codes. For Duty Free, we offered a metal box to refine the final effect. Entirely openwork, it uses the same decorations with elegance and simplicity.