VAL D’ORBIEU Group (known today as VINADEIS) contacted LINEA – the Design Agency form the Spirits Valley – to develop two Bordeaux wines for the French and export markets. From naming to labelling, both products highlight the Bordeaux region and to a greater extent the French culture. ROCHE D’ARJAC favours a neo-baroque style with vegetal arabesques enhanced by an unexpected bright colour. As for AVANT GARDE, designers opted for modernity while preserving its heritage and its French traditions with its label strewn with fleur-de-lis.

customer: VAL D’ORBIEU
product: AVANT GARDE & ROCHE D’ARJAC
market: INTERNATIONAL

 

linea design manager: CAROLE