In a next-gen laboratory spirit, the French distillery T.O.S. created a range of new spirit drinks: HUMULUS (its beer eau-de-vie), BOUTEFEU (its genever made from grains) and GOHELLE (its gin). The distillery started from scratch and entrusted LINEA Agency with the whole identity line: from the definition of its territory of expression, to its brand identity and range creation. All the means of expression have been thought to support the innovative and craftsmanship spirit of the distillery and enhance its local heritage (les Hauts de France). The bottle design, common to all four spirits, is an original creation. With a masculine and neo-retro look, the handcrafted side is revisited seeking inspiration in whisky codes and former French spirits. Moreover, the bottle is entirely customized with a neck with gadroons, glass relief and a generous concave bottom. The bottle cap is made of wood and screen printed with the gold logo of the distillery. Two different labels are included: the first one, like the ring of a cigar, is a common element to the brand and assert the distillery history. The second one is more telling and reveals the uniqueness of each quality.