ARMENIA WINE FACTORY Group entrusted the Packaging Design Agency LINEA with the creation of a still white wine. Respectful of the Armenian traditions, the TAKAR packaging is a plain, stylish and contemporary reinterpretation of the artistic culture of this country. The packaging features in an original way the origin of this wine, product of the native grape variety Areni dating back 6000 years. With an impressive size, the label fits perfectly on this tall conical bottle. Glorifying authentic Armenians ornaments, the packaging plays with paradoxes and fluctuates between authenticity and modernity, profusion and simplicity, animation and frugality.

customer: ARMENIA WINE 
product: TAKAR
market: ARMÉNIE


strategy: VLADA
linea design manager: NATHALIE
illustrator: NATHALIE