The REIMONENQ distillery created in 1916 in Guadeloupe has been producing agricultural rum made from pure cane sugar ever since. To celebrate its 100th anniversary, the brand has decided to change the visual presentation of its Cuvée Spécial JR, stamped with the initial letters of its founder Joseph Reimonenq. Elegant shape and clarity of the label are the central points of the revamping proposed by LINEA Packaging Design Agency. The creation falls more easily within the existing range while keeping its uniqueness through different shades and a prioritisation of the various contents.
