Heineken Entreprise selected LINEA design agency to create the packaging design for a new addition to the Pelforth range: Pelforth 3 malts premium beer. The objective was to reaffirm the positioning of the Pelforth brand: expert and character revealing. The graphic approach, Developed for the 33cl bottle, the 22cl can and the 6 pack, expresses a promise of quality and amplifies the organoleptic attributes of this blond beer. The wheat ears featured in the foreground, and the rainfall of malted grains, reinforce the idea of careful selection and blending. The background evokes the ambiance of the cellar and Pelforth’s brewing knowledge. A focus on the filled glass and the hues of the background express generosity and suggest the sensory appeal of the 3 malts: caramelised, toasted and golden. Pelforth 3 malts: a promise of quality and tasting pleasure.