Bardinet, part of the CEPP/La Martiniquaise group entrusted design agency LINEA with the repositioning of Old Nick Rum. The objective was to bring an international dimension to this distinctly Caribbean rum brand, currently holding the lead position for sales on the French marketplace. The design work brings assertiveness to the logo, delivering greater volume, depth and definition; in particular with the red ribbon that presents the founding date and claims authority and legitimacy for Old Nick. A contemporary approach to colour and typography, a dynamic shaping of the top of the label and a clever refresh of the main illustration, dress Old Nick for the International stage.
