NEGRITA – SPICED

Following the tremendous success of spiced rums, and with the support of LINEA Agency, BARDINET Group unveils NEGRITA SPICED’s new face.
The graphical approach of this rum is surprising with a totally different icon from the original. Sexy, young and trendy… the new Negrita leads into a strong power of seduction. The icon easily gives up West Indies culture in favour of a more festive and Caribbean approach. The label surprises while respecting the codes of warm and powerful flavoured rums. In a totally different way, NEGRITA SPICED fully meets new consumption needs and reaches a totally different target.

customer: BARDINET
product: NEGRITA SPICED
market: INTERNATIONAL

linea design manager: CHRISTOPHE
illustrator: PASCAL