Rums hailing from Panama… rums of discovery and exploration… rums from the other side of the world…MOKO rums are one of the last gems that were part of the epic tale of French rums in the early years of the 20thcentury. Aware of the potential of this brand, Maison Peyrat decided to breathe new life into it with the help of Linea, the Spirits Valley Design Agency. The MOKO range comprises three different qualities that make you dream of exotic holidays through its stamp-like labelling and retro graphical identity. Inspired by its original design, the bottles come with paper caps tied with a piece of string; a nod to the banana leaves adorning the original caps. Nostalgic and uplifting, it’s all about an initiation journey on the borders of the world during the 1940’s and 50’s.
Customer: MAISON PEYRAT
Product: MOKO RUM
Works: PACKAGING DESIGN, COMMUNICATION, DEVELOPMENT
Design manager: VINCENT
- Category: Works