LINEA has accompanied JEAN-MICHEL CAZES SELECTION throughout the development of the MICHEL LYNCH Brand, including re-designing the global brand Identity. A more affirmed logo with a focus on the family name, and a more luxurious and elegant label and capsule compliment the superb quality of the wine. A contemporary and original advertising campaign and point of sale material complete the re-design of this well known and internationally respected brand.

customer: DOMAINE JEAN-MICHEL CAZES
product: MICHEL LYNCH
market: CHINA

 

linea design manager: CHRISTOPHE
designer: CÉDRIC