Following its range of cognacs and its Moko rum, Maison Peyrat has entrusted us with the creation of its very first whisky. Welcome to the Atlantic coast where the Peyrat family has opened the doors to its summer villa at the foot of the Dune of Pilat, Europe’s tallest sand dune. Within the walls of Villa 16, this new adventure was born. We have had the pleasure to accompany this brand’s journey from product concept through to packaging design. The logo, bottle and canister were inspired by the Art Deco aesthetic of the Villas of Arcachon. The typography is very architectural, geometric, and synthetic with fresh and modern packaging. The paper is textured to recall the undulations of the ocean. The canister reveals a contemporary and colorful illustration in the spirit of vintage advertising posters.