KARUKERA asked LINEA to revamp its indispensable agricultural white rum. The bottle has been completely redesigned to reinforce the brand identity and show a greater generosity. The new label ignores the coldness of the former version and adds new elements specific to the new approach of KARUKERA rums. Authenticity, know-how, craft and quality are available through a set of distinctive elements (fibrous paper, authentic stamp, brand architecture close to whisky…).

customer: KARUKERA
product: RHUM BLANC
market: INTERNATIONAL

linea design manager: NATHALIE, VINCENT
developer: CÉDRIC

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