We assisted Jules Gautret in the strategic repositioning of its cognac range. By refreshing the brand’s identity and packaging, we have made the offer more dynamic and premium while maintaining respect for traditional cognac codes. Two new references have been added to the classic range: Initial and Prodige, both with metallic labels for greater shelf presence. The packaging and cases have been created with sobriety and elegance. Modern and majestic, the JG monogram stands out from the rest of the label to become a strong point of identity. The gilded paper ring gives cachet and authenticity by playing on the image of cigar rings. Bold and innovative, the new graphic signature reflects the image of the estate, combining its passion for exceptional spirits with its pioneering spirit.