GREEN LABEL TRAVEL PACK is a gift pack designed for the only pure malt of the Johnnie Walker whisky range. The case takes the whisky drinker and brand on a mountain hike through the Scottish Highlands.

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BLACK LABEL DUO PACK  is a definitely masculine style secondary pack, fitting for its strong distribution in the Asian market. The chic and contemporary carbon fibre case is presented with two heavy glasses.

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GOLD LABEL DUO PACK is designed for intimate gatherings and parties, the base of this secondary whisky pack serves as tray that holds the two accompanying gift glasses.

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RED LABEL RED TIN FORMULE 1: this secondary pack marries Johnnie Walker to the world of Formula 1 car racing in this first to market metallic box with a sleek diagonal opening. Johnnie Walker is a proud sponsor for Maclaren cars at the event.

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RED LABEL ICE CUBE PACK is a reusable gift pack design for Johnnie Walker Red Label. The London telephone booth, that also serves as an ice cube tray, is inspired by the suggested consumption experience of the product: serve on ice or in a mixed drink. The product is sold across the globe and in duty free.

customer: DIAGEO
product: JOHNNIE WALKER – GIFT PACK
market: INTERNATIONAL

 

linea design manager: CHRISTOPHE
designers: VINCENT, NATHALIE, CLAUDIE, CAROLE