« To emancipate itself from a category of aperitif in crisis, pineau wants to modernise and move up-market. (source: SudOuest, Philippe Ménard, 06/01/2020). No, the decline of Pineau des Charentes is not inevitable! Proof of this is the House of H. Begey, which is taking the lead in its strategy of repositioning its range. Our designers had the pleasure of accompanying the vineyard with the relfting of its rosé pineau. While reinjecting more qualitative attributes (signature, stamp, handwritten speech…), the packaging is waking up! More up-to-date, fresher, it clearly becomes more distinctive.