LES BRASSEURS DE LA GUADELOUPE entrusted LINEA, the Spirit Valley Agency, with the revamping of their range of GWADA beers. The bottle is now transparent to show its freshness. The label is part of a process that encourages an authenticity approach and has a more sophisticated and slightly more premium image. Celest blue has been assigned as colour value to maximise its impact and to be well positioned when competing with other Caribbean beers.

customer: LES BRASSEURS DE LA GUADELOUPE
product: GWADA BEER
market: GUADELOUPE

 

linea design manager: VINCENT, NATHALIE, CAROLE
photo credit: MATIAS PARDO