Standing for being an outstanding French vodka, GREY GOOSE unveils its new VX (Exceptional Vodka) decanter, conceived and developed by LINEA packaging design agency. The BACARDI LIMITED Group does not hesitate to embody the luxury codes specific to the Cognac region for this GREY GOOSE VX, in the purpose of holding a premium positioning. The bespoke vodka, subtly enriched with Cognac drops, reveals itself through a surprising new concept. This refined blend match is perfectly embodied in a surprising design packaging, relevant with GREY GOOSE spirit though. Featuring French style luxury attributes, the design of the decanter and the cap are largely inspired from Cognac codes. The partially sandblasted carafe is anchoring its design into a unique dynamics, which portrays the now famous geese wing over snowy mounts, finely silkscreened on the back.
GREY GOOSE – VX
product: GREY GOOSE VX
strategy: CÉDRIC, BENOIT
linea design manager: CHRISTOPHE
designer: VINCENT, NATHALIE, CAROLE, CLAUDIE
- Category: Works