Cellier de Revigny is unveiling the relifting of its strawberry sparkling drink now called FRAGORIA. This niche product, designed by Linea, is daringly adopting the epicurean features of wine without being one. Presented in a Champagne bottle with a dead leaf colour, it becomes a product to be consumed with pleasure allying refinement and frivolity. Although it is far from being conventional, the bottle displays its touch of originality through its cap. FRAGORIA is the first sparkling drink in the world to present a digital print on its cap. This fresh and fruity ultra-personalized approach obtained through Créative Digital technology from Sparflex revisits an authentic and tasty fruit, the strawberry, in a botanical and crafted spirit.

customer : CELLIER DE REVIGNY
product : FRAGORIA – EFFERVESCENT DE FRAISE
market : FRANCE

 

strategy : CÉDRIC, VINCENT
linea design manager : CAROLE
development : CAROLE