RARE CASK COLLECTION, a highly confidential collection of Habitation CLÉMENT rekindles some treasures of cask strength rum. This creation, proposed by LINEA Packaging Design Agency, emphasises the authenticity of the product range. Unadorned, without pretence, the quality is aimed at insiders through a relatively technical and perhaps didactic approach. Some touches of sophistication, like the gold screen printing, ennoble the bottle. The other elements are essentially based on craft: a box made of raw wood, a bottle with a dead leaf colour, a craft embossed paper, handwriting… Eventually, the creation disappears in favour of the spirits it contains. Available in 50 cl, this small size confirms its exclusivity.

customer: RHUM CLEMENT
product: RARE CASK COLLECTION
market: INTERNATIONAL

 

linea design manager: NATHALIE
designer: JEAN-PHILIPPE

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