After BEN COCKY whisky, we are very proud to be accompanying DRAUP SPIRITS in creating a premium single malt, from its brand universe through to packaging development. Inspired by the story of its creator, LOYAL BANDIT is a whisky for the gentleman rogue! A true expression of French flair, this whisky is an ode to cheeky spirit à la Française. And all this personality has gone into the design. As a nod to the rugby world, the tall, generous bottle has broad shoulders. The aesthetics strike a balance between understated, elegant and powerful. The brand is highlighted by the initials “LB” enhanced with embossing, using an innovative digital printing technique.

Customer: DRAUP SPIRITS
Product: WHISKY BEN COCKY
Market: INTERNATIONAL

 

Design Manager: CAROLE
Designer: LAURIANE
Brand Strategy: VINCENT