Rhum CLÉMENT, an unquestionable classic in Martinique, reinvent itself continually! This time CUVÉE DE L’HABITATION brings you to the heart of the cellar of Habitation Clement… The design by LINEA Agency, highlights the spirit of this rum through a premium packaging wavering between tradition and modernity. The design is pure and refined through a pristine white. The copper colour warms it up and reminds of the distillery. The wooden cap is customized and engraved with the brand of Rhum Clément. More subtle characteristics, like the shutters of Habitation Clément that reminds the architectural elements of latticework, provide a modern twist. The craft image of the label is featured by a fibrous and embossed paper or the numbering of the bottles… The cut edge of the label is also a reminder of Habitation Clément’s architecture.

customer: RHUM CLEMENT
product: CUVÉE DE L’HABITATION
market: INTERNATIONAL

 

linea design manager: VINCENT
designer: JEAN-PHILIPPE

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