LINEA Packaging Design Agency created LITHO-BRU printer’s latest creation with an original self-promotion initiative. Its name: CHERRY WOOD, a concept presenting for the first time printing on adhesive backing in real wood. This AVERY DENNISON’s innovation made of living material and complicated to consider brings nobility and tradition to the final product. The bottle and the label have been designed like an American whisky. It’s an allusion to the vintage labels during the period of alcohol prohibition, inspired by American lettering of the 1940s. The label made of cherry wood echoes ageing of American Bourbon in barrels.