CJ IMPORTS has dedicated a new Crémant from Burgundy called CELANGE to New York trendy neighbourhoods. It was created by LINEA, the packaging design agency from the Spirits Valley and highlights French-style luxury. As a matter of fact, strong assertive codes such as the fleur-de-lys and the haute couture spirit are diverted. The labelling stands out through its modern and refined linear pattern alternating two key colours: Black for elegance and a pink skin tone for greediness and good living.

customer: CJ IMPORTS


linea design manager: CAROLE
developer: CÉDRIC