The ORTAS sub-brand was created to align and build on-trade and select distribution for Cave de Rasteau. The ORTAS identity claims a premium positioning. The label shape is an identifying feature of the range. This sub-brand name resonates naturally with Cave de Rasteau. The range is marketed internationally with notable success in the Canadian market.
CAVE DE RASTEAU
customer: CAVE DE RASTEAU
product: ORTAS
market: CANADA
linea design manager: CHRISTOPHE
designers: REMY, CLAUDIE
developer: PATRICK
- Category: Works
